Morten Rand-Hendrickson of Burnaby, B.C., has been a Netflix customer for more than a decade, but says the latest price increases will cause him to re-evaluate whether he wants to continue. ![]() The image above shows what Morten Rand-Hendrickson of Burnaby, B.C., saw on Wednesday when he tried to log into Netflix on his TV. Earlier this month, the company's terms of services were briefly updated in a way that suggested the company was going to be cutting off customers who log in from multiple locations, but Netflix said that was published "accidentally" and would only be the case in certain markets. ![]() The company first announced it would be changing their policy on password sharing at the end of 2022, but didn't offer any details. Netflix has roughly 250 million paying customers around the world, and the company says about 100 million of them currently share their passwords. Once the system is in place, customers will have to set their "primary location" for their devices but they will be able to "still easily watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental." 100 million password sharers "Over the last year, we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain," the company said. Netflix did not say when it would begin enforcing the new rules, but in its most recent earnings report it said it planned to roll out the new rules worldwide some time before the end of March. Accounts will not be automatically billed the extra fee if a second user logs on from a new location, the company told CBC News in a statement. The system will require the user to opt-in and decide to add a second user. When Netflix launched in Canada in 2010, it cost $7.99 a month and had no formal limitations on the number of devices on the same account, although its selection of titles was much more limited than what was available in other countries for the same price. The streaming service says account sharing hurts its bottom line in an increasingly competitive market. Duration 1:59 Featured VideoNetflix says it will soon prevent customers from sharing accounts unless they pay an extra $8 per month.
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